Field accompaniment is an exercise whereby sales people are accompanied or observed as they approach prospects or customers and make sales visits or calls.
As part of the research phase of the Mdina 3-Stage Process, Mdina often offers accompanying sales people in sales visits, or shadowing operations in their day-to-day work, in order to identify their strengths, their needs as well as areas of improvement.
The results of this effective research are presented not only to management, but often to sales teams in an objective manner to consider improvements. Bespoke sales training and coaching will follow, based on the findings and recommendations.